Hov reenacts each of his album covers, with help from Rhapsody. Interestingly, BP3‘s is the first cover not to include his picture. Rhapsody had this to say in their press release:
Jay-Z has teamed up with Rhapsody® and MTV to promote the highly-anticipated release of his new album, “The Blueprint 3.” As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release. In addition, Rhapsody will also make the new album available for purchase beginning September 8, three days ahead of the street release, and will include two exclusive bonus tracks.
Leading this partnership, three new Rhapsody TV spots featuring Jay-Z and his hit song “Run This Town” featuring Kanye West and Rihanna, will debut starting on September 1 across MTV Networks. In addition to two 30-second ads, Rhapsody will premiere a 60-second version of the ad in the 2009 MTV Video Music Awards on September 13.